Etsy Offsite Ads Fee: How It Works in 2026
Offsite Ads promote your listings on external sites and you are charged only when an ad leads to a sale. Below is how the fee works.
2026 cost breakdown
| Item | 2026 value | Note |
|---|---|---|
| When the fee applies | only on an ad-driven sale | No fee otherwise |
| Fee for most sellers | advertising percentage | On the order total |
| Lower fee tier | for high-revenue sellers | Optional in some markets |
Frequently asked questions
Do I pay for clicks on Etsy Offsite Ads?
No. You are charged only when a buyer places an order after clicking an offsite ad.
What is the fee based on?
It is a percentage of the total order the buyer placed through the ad, including shipping.
Can I turn Offsite Ads off?
It depends on your shop's revenue; sellers above a certain threshold are generally required to participate at a lower rate.
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