Dropshipping Profit Calculator
See the true profit of a product after every cost — supplier price, shipping, payment fees, ad spend (CPA), returns and your store plan. Get net profit per order, margin, break-even CAC (the ad cost you must stay under), ROAS and monthly break-even orders. Defaults reflect a realistic 2026 Shopify store.
Revenue
Per-order costs
Fees & assumptions
What a realistic 2026 dropshipping order looks like
| Metric | Typical range | Note |
|---|---|---|
| Average order value | $35 – $50 | Higher AOV absorbs ad costs better |
| Product + shipping cost | $15 – $22 | Aim for a gross margin above 50% |
| Cold-audience CPA | $14 – $45 | $25–$45 is now common for a $40 product |
| Return rate | 3 – 8% | Higher for apparel and unbranded goods |
| Healthy net margin | 12 – 20% | Below 10% leaves little room for a CPC rise |
Figures reflect 2026 seller benchmarks and the higher post-saturation ad costs reported by stores. Your own numbers vary by product, country and creative quality.
Frequently asked questions
What is break-even CAC and why does it matter?
Break-even CAC is the most you can spend to acquire one order without losing money. It equals your gross profit per order (price minus product, shipping, payment, returns and other costs, before ads). If your real CPA is below it, every order is profitable; if it is above, you are paying to grow. In the default example it is about $17.30, so a $14 CPA is safe but a $30 CPA would lose money.
How is net profit per order calculated?
Net profit = selling price + shipping charged − supplier cost − supplier shipping − payment fee − return reserve − other costs − ad CPA. A share of your monthly plan is then divided across orders to show fully-loaded profit.
What ROAS do I need to break even?
Break-even ROAS = selling price ÷ gross profit per order. The calculator shows both the ROAS your current CPA implies and the level you need. A store with a 50% gross margin needs at least a 2.0× ROAS just to break even before fixed costs.
Should I include returns and the store plan?
Yes. Returns destroy real margin in dropshipping (typically 3–8%), and the Shopify plan plus paid apps are fixed costs you must cover each month. The calculator reserves for returns and tells you how many orders per month cover your plan.
Does this work for WooCommerce, TikTok Shop or Amazon?
The per-order math works for any store; just set the payment fee and other costs to match. Marketplace-specific commissions are not included here — use our Amazon, eBay and Walmart calculators for those.