Turn cost and price into gross profit, margin and markup instantly — or work backwards from the margin you want to the price to charge. Platform-independent, no sign-up.
Price = cost ÷ (1 − target margin). Build platform fees into cost or use the platform calculators below for an exact number.
| Cost | Price | Profit | Margin | Markup |
|---|---|---|---|---|
| $100 | $125 | $25 | 20% | 25% |
| $100 | $150 | $50 | 33.3% | 50% |
| $100 | $200 | $100 | 50% | 100% |
Margin = profit ÷ price; markup = profit ÷ cost. Markup is always the larger figure.
Divide cost by 0.70. A $21 cost needs a $30 price.
40–60% gross margin is a common target; factor platform fees and ads in separately.
Our AI Pricing Copilot finds the best price on every marketplace from one cost — free.
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