Estimate your Walmart referral fee, Walmart Fulfillment Services (WFS) cost, and the exact profit, margin, ROI and break-even price for every item. Walmart charges no setup, monthly or hidden fees β only a referral fee when you sell.
| Category | Referral fee |
|---|---|
| Apparel & Accessories | 5% β€ $15 Β· 10% $15β20 Β· 15% > $20 |
| Appliances β Compact | 12% up to $300 Β· 8% above $300 |
| Appliances β Major | 8% |
| Automotive & Powersports | 12% |
| Baby Products | 8% β€ $10 Β· 15% > $10 |
| Beauty, Health & Personal Care | 8% β€ $10 Β· 15% > $10 |
| Camera & Photo | 8% |
| Collectibles (approved sellers) | 8% |
| Electronics Accessories | 15% up to $100 Β· 8% above $100 |
| Home, Kitchen, Decor & Garden / Everything Else | 15% |
| Grocery | 8% β€ $15 Β· 15% > $15 |
| Indoor & Outdoor Furniture | 15% up to $200 Β· 10% above $200 |
| Outdoor Power Tools | 15% up to $500 Β· 8% above $500 |
| Shipping weight | Fee |
|---|---|
| β€ 1 lb | $3.45 |
| ~2β3 lb | β $4.45 β $5.45 |
| 4β20 lb | $5.75 + $0.40 per lb over 4 |
| 21β30 lb | $15.55 + $0.40 per lb over 21 |
| Storage | $0.75 / cu ft / month (JanβSep); peak OctβDec |
No. Unlike Amazon's Professional plan, Walmart Marketplace has zero setup, subscription or monthly fees. You only pay a referral fee on each completed sale.
The total sales price, which includes the item price plus shipping and handling, gift wrap and other charges. This calculator uses the item price for a simple estimate.
Walmart reports WFS averages about 15% lower per-item fulfillment cost than the main competitor, and it includes a 2-day delivery tag that can lift conversion. Compare your specific size and weight to be sure.
Walmart vets sellers more strictly β you generally need a US business tax ID, verifiable address, e-commerce or marketplace history, GS1 UPCs and US-based fulfillment with returns. It is aimed at professional sellers rather than casual hobby accounts.
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