Walmart vs Amazon Seller Fees in 2026: Where You Keep More
Amazon and Walmart both charge referral fees, but their structures differ. Walmart has no monthly subscription for its referral-only model. Below is a verified 2026 comparison.
2026 cost breakdown
| Item | 2026 value | Note |
|---|---|---|
| Amazon referral (typical) | 15% | Most categories |
| Walmart referral (typical) | 15% | Common categories |
| Monthly account fee | 0.00 | Walmart referral plan; Amazon Pro is $39.99/mo |
Frequently asked questions
Is it cheaper to sell on Walmart than Amazon?
Walmart's referral-only plan has no monthly fee and competitive referral percentages, which can favor sellers, but Amazon generally brings far more traffic for most categories.
Does Walmart charge a monthly fee?
Walmart Marketplace offers a referral-only model with no monthly subscription; you pay the referral percentage on each sale.
Can I sell on both marketplaces?
Yes. Many sellers list the same catalog on both to compare real conversion and net margin; just keep pricing and inventory consistent.
Ready to take the next step?
Use the numbers above, then pick the platform that keeps the most margin for you.
Compare all free calculators →