Side-by-side: Walmart Marketplace + WFS vs Amazon FBA. See which platform costs less at your price point, with a live calculator.
| Fee type | Walmart | Amazon |
|---|---|---|
| Monthly subscription | $0 (no monthly fee ever) | $0 Individual / $39.99 Professional |
| Referral fee | 5–15% by category (price-tiered in some) | 8–15% by category (min $0.30) |
| Fulfillment (1 lb standard) | $3.45 (WFS) | ~$4.22 (FBA, standard-size 1 lb) |
| Fulfillment (2 lb) | $4.95 | ~$5.15 |
| Fulfillment (3 lb) | $5.45 | ~$5.80 |
| Storage (Jan–Sep, std) | $0.75/cu ft/mo | $0.87/cu ft/mo |
| New-seller incentive | 20% off referral on first $50K GMV | Brand referral fee waivers (first year) |
Walmart is usually cheaper on fulfillment. WFS is roughly $0.50–$1.00 less per unit than FBA for standard-size items. Walmart also has no monthly subscription and no setup fee, making it the lower-cost option on pure fee math.
Amazon wins on traffic and conversion. Amazon gets ~200M+ monthly visits; Walmart Marketplace gets significantly fewer. Amazon's Buy Box algorithm drives high conversion rates for competitively priced items. If you need volume fast, Amazon's audience is the advantage.
Sell on both. Most multi-platform sellers list on both — Walmart for the lower fees and less competition, Amazon for the volume. Use our AI Pricing Copilot to find the optimal price on each platform simultaneously.
On fulfillment costs, yes — WFS is typically $0.50–$1.00 less per standard-size unit than FBA. Walmart also charges no monthly subscription. On referral fees, both range 8–15% depending on category, so they are roughly comparable there.
No. Walmart Marketplace charges zero monthly, setup or hidden fees. You only pay referral fees on completed sales plus WFS costs if you use their fulfillment.
Amazon dominates in traffic and GMV. Amazon gets 200M+ monthly visitors and has ~60%+ of U.S. ecommerce market share. Walmart Marketplace is growing fast but still far smaller. If traffic is your priority, Amazon wins.
Yes, and most successful multi-channel sellers do. You can also use Walmart Multichannel Solutions to fulfill non-Walmart orders through WFS at slightly higher rates than standard Marketplace orders.
New sellers can get 20% off referral fees on the first $50,000 in GMV, plus up to $75K in total new-seller savings including fulfillment credits.
Our AI Pricing Copilot solves the exact price to charge on Amazon, Walmart, eBay, Etsy and Shopify — and tells you where to sell first.
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