Enter one sale to compare exact fees on each handmade marketplace. U.S. rates, verified September 2026.
| Fee | Etsy | Amazon Handmade |
|---|---|---|
| Application | None — open instantly | Required — handmade verification |
| Monthly fee | $0 (or $10 Etsy Plus) | $0 (waived for Handmade) |
| Listing fee | $0.20 per listing | $0 |
| Transaction / referral fee | 6.5% of sale + shipping | 15% flat |
| Payment processing | 3% + $0.25 (US) | Included in referral |
| Effective total (typical sale) | ~10–11% | ~15% |
| Offsite ads | 12–15% if attributed | Optional PPC |
| Fulfillment | Self-ship or 3PL | Self-ship or FBA (Prime) |
| Buyer audience | ~90M active (handmade-focused) | 300M+ (but Handmade section smaller) |
On a $35 item with $5 shipping (US seller): Etsy charges ~$3.98 total (listing $0.20 + transaction $2.60 + payment $1.30). Amazon Handmade charges $5.25 (15% of $35). Etsy is $1.27 cheaper on this sale — that's 3.6 percentage points.
But Amazon Handmade has two advantages: no listing fees (saves $0.20 per item if you list and relist often), and access to Prime members via FBA. If FBA drives significantly more sales volume, the higher per-unit fee may still produce more total profit.
For most items, yes. Etsy's effective rate is ~10–11% (6.5% transaction + 3% payment processing + small flat fees). Amazon Handmade charges a flat 15% with no separate listing or payment processing fees. On a $35 sale, Etsy saves about $1.27.
No. Amazon waives the $39.99/month Professional selling plan fee for approved Handmade artisans. You only pay the 15% referral fee when an item sells.
Amazon has 300M+ total shoppers, but the Handmade section is a small part of Amazon's marketplace. Etsy has ~90 million active buyers who specifically search for handmade items. Etsy's conversion rate for handmade is generally higher.
Yes. Many artisans list on both platforms. There's no exclusivity requirement. Price each item to account for the different fee structures — you'll keep more per sale on Etsy, but Amazon may drive higher volume.
Etsy charges 15% on any sale attributed to their Offsite Ads (12% once you pass $10K/year). This is optional for shops under $10K/yr but mandatory above that threshold. If you get a lot of Offsite Ad sales, Etsy's effective rate can approach or exceed Amazon Handmade's 15%.
Yes — approved Handmade sellers can use Fulfillment by Amazon, making products Prime-eligible. FBA adds per-unit fees ($3.22+) and storage costs but can significantly boost visibility and sales to Prime members.
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